She got it

Here's Sandra Pena from Latino 96.3 already rocking that "Fierro!" early.

Fierrrro!!

You gotta roll the 'r' with your tongue. The word "fierro" means "iron" in  Spanish, but has been used to describe a sense of coolness in younger generations. I wanna say we have some cool slangs in the English language as well, but the only one that comes to mind is "cowabunga". And that's not even English.

Our good friend Dj Santarosa (Latino 96.3 fm) has popularized the slang, which is used mostly in regional areas in Mexico, and now he's teamed up with Safari Brand to popularize "Fierro!" even more..."Fierro!, fierro!, fierrrrro!". Ok, now it's much more popular.

So we put together a few different Mexican colorways to bring you the newest addition to the 75/03 Collection...



We also thought about the Ladies...



Hand-painted design



3-Dimensional art



The Men have a couple of more options on colors







"Fierro!" is now available for Men & Ladies in the 75/03 section of our Shop.

Black History Month Collection by Safari Brand

In honor of Black History Month, the 75/03 section of our shop will be open for all of February. Here's a look at what's inside...

I Love AFRICA




AFRICA crest




AFRICA horizon






These, & other designs from The Black History Month Collection are now available here.

"I HAVE A DREAM" T-shirt

It's that time of the year again, where we live out our dreams...


"I HAVE A DREAM" has been part of our collection for about 5 years now.



We revised it a tad bit, with a cleaner look.



Close-up shows the 3-Dimensional paint, which also shines like no other.



Hand-painted logo on back of left shoulder in Green paint.





"I HAVE A DREAM" is now available here.

Safacebookari

So we started off with a Facebook Group. Then they tell us we gotta have a Facebook Page. I can't tell you the difference, but now we have both. Woo...hoo.

2011 years later...

Every year that goes by seems to go by faster than the previous year. The world still turns in the same speed & direction, but the life we knew yesterday doesn't coincide with the life we will know tomorrow. This has been the theme of the world since it's creation.

Technology & boredom have been pushing people to the edge for redesigned & improved lifestyles. I mean, this Dell computer that i'm using right now shouldn't be more than 6 years old, & it already looks like an 80's prototype.

Change is something that can come gradually or suddenly. And on that note, i'd like to show you an example of a gradual change that happens at Safari Brand. This is one of our more popular Nationalist shirts (Dominican Republic). You have been requesting it for more than 7 years now, by that time, you'd think people would get bored of the same design. But in reality, changes were made to it, only in a gradual way.


Take a look at our logo's on the top & bottom of the flag, & you will see a difference in script. One of the more obvious changes is the "DR" in the middle of the flag. This was added to make the flag look more lively, rather than our 2004 design of just 4 blocks of color. Personally, i look back at the 2004 design with shame.

Being the first post of the year, let us start off on a fresh note. Look forward to our gradual & sudden changes at Safari Brand...Happy 2011!

CrossArm

As you saw in the last post, we took a quick look at what is new at Safari Brand. And now I want to show you details. We call this CrossArm.



The idea of hand-painting a cross has been on deck for quite some time in my mind, but it has only recently come into play. Years ago, while traveling to Armenia, i had purchased these hand-carved, cross necklaces. They have a very unique & distinct look, which is rare to find in crosses. Yes, we've all seen the typical straight-edged crosses, but not many stand out like these.


The back of the cross remains with it's natural wood finish.



Each cross has been hand-carved in Armenia & hand-painted by Safari Brand.



CrossArm is now available here.