Fierrrro!!

You gotta roll the 'r' with your tongue. The word "fierro" means "iron" in  Spanish, but has been used to describe a sense of coolness in younger generations. I wanna say we have some cool slangs in the English language as well, but the only one that comes to mind is "cowabunga". And that's not even English.

Our good friend Dj Santarosa (Latino 96.3 fm) has popularized the slang, which is used mostly in regional areas in Mexico, and now he's teamed up with Safari Brand to popularize "Fierro!" even more..."Fierro!, fierro!, fierrrrro!". Ok, now it's much more popular.

So we put together a few different Mexican colorways to bring you the newest addition to the 75/03 Collection...



We also thought about the Ladies...



Hand-painted design



3-Dimensional art



The Men have a couple of more options on colors







"Fierro!" is now available for Men & Ladies in the 75/03 section of our Shop.