April 24

This past Tuesday marked the 97th annual commemoration of the Armenian Genocide. For those who've been living in the Los Angeles (Little Armenia) area, you might have made an Armenian friend or 2 by now who's told you about April 24, 1915 & what it means to the community. For those who have no clue what I'm talking about, here's a little summary: 1.5 million Armenians were massacred by Turkey for no reason and have yet to accept their actions. Yes, they are in denial. Along with the US government, Turkey has denied the horrible massacres that took place.

And this hurts the people whose ancestors were dragged from their homes & forced to walk hundred-mile deserts only to die in scorching heat with no water or food. Some did survive, & were left with no choice to migrate. Which brings us to LA. It has become the second Armenia. With roughly a population of 400,00 Armenians in the US, 170,000 have made Los Angeles their home. And every year, they plan gatherings & demonstrations all over the Southern California area to bring justice to this haunting case.

This is the Little Armenia district in Hollywood, Ca. Street's shut down, & set up to voice the anger within. Some do it respectfully, a few get carried away, but it's mainly a civilized movement.  R-Mean has voiced that anger with the most civilized approach: music. Using Hip-Hop as a platform, he's brought forward true messages that speak, not shout, to the listener. An ideology that is getting more & more rare in today's society.

The night of April 24, R-Mean was set to perform at the Silence The Lies: Rock The Truth show taking place at the El Rey theater along with musical acts from Viza, Chameleon Conductor, The Dirty Diamond, Red Snow, SOAP, Bei Ru, & hosted by Maria Cozette. A show put together by young Armenian musicians/artists to bring awareness to the Armenian Genocide.

Dj V-Money on set.

R-Mean getting the crowd going.

His lyrical depth & smooth flow will keep you entertained.

"I speak the bottom of my heart from the top of my lungs." - R-Mean

Sold out show. The crowd was loving it. The message was loud & clear: Silence The Lies. Mission accomplished, almost. Now it's up to humankind to accept that what happened 97 years ago actually HAPPENED.

Capital Z, V-Money, & R-Mean in our "1915" tees.

Here's a close-up of the "1915" tees they were rocking throughout the day.

Look out for R-Mean's new album titled "7 Deadly Sins", including the first single "Lost Angels" featuring The Game. Shoutout to Alex Kodo & R-Mean, thanks for the opportunity.
To learn more about the Armenian Genocide, visit this page.
And if you're interested in our "1915" tee, it will be posted up in our Shop soon. If you can't wait for it, send us an e-mail to info@safaribrand.com & we'll help you out.